The newest innovation from the search engine Google was revealed at Diane Von Furstenburg’s fashion show last week.

One of the biggest news at last week New York’s Fashion Week had as much to do with technology as it did with fashion. Diane von Furstenberg’s S/S 2013 collection, shown Sunday at New York Fashion Week, featured models, the stylists, and Diane von Furstenberg herself outfitted in Google’s Project Glass, the new augmented reality Google Glasses. 

A DVF model wearing Google Glass backstage at DVF’s show in Lincoln Center, New York.


A partnership between Google and fashion designer Diane von Furstenberg

Models walked to the catwalk wearing Google Glasses (color-coordinated to match the model’s dresses nonetheless). Then, at the end of the show and as a symbol of a remarkable collaboration between the worlds of fashion and technology, Google CEO Sergey Brin and Diane von Furstenberg arrived together, hand in hand. 

Successful Buzz 

This partnership opens up a whole new era and acqaints the public at large with wearable technologies. Photos were taken backstage using the device, and shared to DVF’s Google+ Page ahead of and during the show via Twitter. According to third-party data from social media agency, Whispr GroupTweets about the DVF show were up 160% from last season, making her the third most talked-about designer on Twitter during NY Fashion Week.

 

Google founder Sergey Brin (Left) adjusts a pair of Project Glass glasses on designer Diane von Furstenberg before DVF Spring/Summer 2013 collection show. New York Fashion Week September 9, 2012. (CARLO ALLEGRI – REUTERS)
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