FashionLab is Dassault Systèmes technology incubator dedicated to fashion designers. FashionLab is at the crossroads of the fashion world and the Virtual World of 3D, marrying the engineering creativity of Dassault Systèmes with the artistic inventiveness and industry know-how. It aims at giving rise to a fashion 3D Experience that integrates design, simulation and collaboration platform required to create an entire collection.
FashionLab builds innovation thanks to the creativity of Julien Fournié, founder of the couture house that bears his name, Jonathan Riss, artistic director of the JAY AHR House, and François Quentin, a designer of complex luxury watches and founder of 4N.
These luxury fashion designers believe that 3D can propel fashion to new heights and are early ambassadors of the FashionLab – Julien Fournié for haute couture, Jonathan Riss for high fine jewelry, embroideries, accessories and ready-to-wear, and François Quentin for haute watch making. These partners are working closely and exchanging ideas with Dassault Systèmes engineers through FashionLab that will forge new and innovative solutions for high-end fashion design.
FashionLab is working on three main incubation projects not only with its ambassadors but also with large fashion and luxury companies.
The first incubation project is about Trends gathering: this project will help gather and manage all trends before launching a new brand, season or a news collection.
The second is the Luxe Store Experience: FashionLab is working on an application that will cover all the steps from store creation to 3D store representation and implementation strategy.
The last but not least is a 3D holistic design solution for fashion. This incubation project will help designers build a complete offer that introduces the 3D assets at the most early moment in your professional routine it’s a revolution and door opener for the fashion world.
The Future of Fashion
FashionLab provides the industry with new breakthrough technologies never seen before on the market that enhance the competitive advantage of its players and forge the future of the luxury goods market. Designers will have at their disposal every Dassault Systèmes brand to create a collection. FashionLab will help them imagine the fashion world of tomorrow better and faster, bringing them closer to their clients. They will also be able to share knowledge through a social network in private, secure work sessions.
Through these different incubation projects, FashionLab is not only reaching designers but also consumers. FashionLab combines Dassault Systèmes design solution and development technology tailored to the needs of fashion designers and retailers to open new consumer possibility.
FashionLab is targeted towards designers of all kinds – from haute couture and leather goods to watches and accessories – as well as fashion retailers. FashionLab is working on a next generation of solutions that will enable designers to do everything from crafting a product and simulating its materials and interactions with everyday objects but more important, he opens the new unlimited possibility of the usage of 3D Virtual World for the consumer’s experience.
This post is also available in: French