Adidas announced a long-term partnership with the award-winning musician-songwriter-producer Pharrell Williams.

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Adidas and Pharrell Williams will turn ocean plastic debris into sneakers and fashion collection

Adidas’s “Originals” brand will features a series of products made in collaborating with Bionic Yarn, Williams’s eco-textile (company he co-founded to produce fabric from recycled plastic bottles), and Project Vortex, to retrieve the floating plastic debris out of the oceans and recycle it into yarn and fabric. The new materials will be incorporated in several of the upcoming products.

The first items from the adidas Originals x Pharrell Williams collection will be available this summer.

 

Via: Ecouterre

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