A launch at the Fashion Library – Biblioteca della Moda – Milan
FashionLab has been launched in Italy on May 24, in the amazing Bibliotecca della Moda in Milan, during a media event.
Biblioteca della Moda
The Fashion Library - Biblioteca della Moda – is the most important fashion archive in Europe. This is the plase where fashion lovers can consult, sell or buy books. There, you can find many Italian and International fashion magazines, trend books, prints and catalogues from the second part of 1800 until today.
When you enter this place, you feel like entering an Apartment: this is cozy, with a sofa and a kitchen, and very prestigious at the same time. We heard that this is THE place where people come to meet and dialogue during the fashion weeks.
Diego Valisi, managing director of the Fashion Library is a key player in the fashion area. He has developed his whole career in the fashion world, starting at Bocconi University, working for key media company such as Conde Nast Italia-Milan, Vogue Man, Vogue Textiles, Vogue Sport, Fashion Media… He also founded a company for consultancy, communication and events in the Fashion Industry. Today Diego Valisi made his Fashion ‘Apartment’ the place where the fashion community meets. FashionLab was honored to be welcomed and introduced by Diego Valisi for the Italian launch.
Jerome Bergeret introduced the FashionLab, our 3 ambassadors, and our 3 main incubation project: Trends gathering, Store Management and 3D holistic Design. FashionLab was pleased to invite Jonathan Riss, artistic Director of the JAY AHR House to testify the different projects he is working on with the FashionLab.
14 journalists attended our media event, and 6 articles have been published in the following medias: GRAZIA, FASHION MAGAZINE, ASSODIGITALE, BITCITY, BLOGJOBMODA, MILAN IN.
Follow our media coverage on our scoop.it account: http://www.scoop.it/t/fashionlab
More to come soon in Italy…
Although our way to Italy was short end of May, FashionLab and JAY AHR will soon be back in Italy, during the most important Fashion event in Italy, in Firenze, middle of June… for a very exciting project!