Today, we are launching a new advertising campaign with our partner, the French Couture designer Julien Fournié.
The concept of this advertising is based on the “magic mirror”; a topic we already addressed on our blog: http://fashionlab.3ds.com/the-magic-mirror-screen-lets-you-try-on-outfits-without-taking-your-clothes-off/
This advertising demonstrates a new fashion consumer experience. It illustrates the dream that tomorrow we will be able to get exclusive fashion advices from our designer directly from home, thanks to 3D tools. A new 3D Virtual Shopping Experience for us, consumers!
It is now live on different websites such as BBC, CNN, Bloomberg, Reuters and Time. The first print advertising will be published in the Wall Street Journal on March 24. It will also be visible in two airports and other magazines from April!
Stay tuned to get more details!
This post is also available in: French