This is the new word created by Karl Lagerfeld to describe his new ready to wear collection concept.
The oxymora wich is a contraction of “mass market” and “prestige”, describe the new affordable (prices are from 60 to 300 euros) Karl lagerfeld mass elitist collection, available this time, only on the internet.
The chics and sharped garements, perfectly fitted as well as shoes or accessories are on sale since January 25th. The collection is available on netaporter.com in exclusivity before the ”karl.com” official virtual boutique launching in February.
Like Karl, do you think “luxury” products should be affordable for almost everyone?
Copyright Picture: Karl Lagerfeld and Net a Porter
Video from The Official Karl Lagerfeld Channel