Table of contents

What is FashionLab?

What does FashionLab do?

What is FashionLab’s objective?

When was FashionLab created?

Who FashionLab is working with?

What are FashionLab on-going projects?

When will the future solutions be ready?

Does FashionLab target consumers?

Why is FashionLab working with designers?

Which companies are testing the future offers?

Why 3D and virtual worlds are great answers for the future of fashion?

Where to find more information about FashionLab?

 

What is FashionLab?

FashionLab is a technology  incubator dedicated to fashion designers created by Dassault Systèmes . As such, FashionLab is a hub for innovating in fashion and luxury. FashionLab is not a software, not a product nor a brand, it creates not end results but prototypes and virtual experiences.

 

What does FashionLab do?

FashionLab brings together designers from the fashion industry and engineers from Dassault Systèmes on a common platform. By blending artistic creativity and engineering know-how, FashionLab will lead the way to new solutions and 3DEXPERIENCE  for collaboration and simulation, in fashion.

 

What is FashionLab’s purpose?

As a technology incubator, FashionLab works on developing new experiences, with the aim of becoming a catalyst for the next generation of creations.

FashionLab is working on 3 major projects called “incubation projects” commingling design, research and consumer ecosystems.

a)     The “Trend gathering”

b)     The “Luxe Store Experience”

c)     The “3D holistic design solutions for fashion”

Part of the 3DEXPERIENCE Company, FashionLab is a game changer.

It is a vehicle to generate awareness in the fashion world, thanks to different communication activities: events, showcases with FashionLab Ambassadors and public relations.

FashionLab’s website is the window into FashionLab incubation projects, while its “blog” section gathers innovative fashion projects from around the globe.

 

When was FashionLab created?

FashionLab was thought of in September 2010 with the intention of providing 3D assets to the designers’ communities. It was born and nurtured through a partnership between the Dassault Systèmes’ research department and some of fashion industry’s most creative talents.

The idea was to create tools and services to assist designers in bringing their ideas to life using 3D virtual technology and adapt Dassault Systèmes’ expertise to meet the specific needs of the fashion world. After a little over one year of set-up and structuring, FashionLab was officially launched on November 30, 2011.

 

Who FashionLab is working with?

It is through the vision of leading fashion designers that FashionLab came into being. These designers – Julien Fournié for Haute Couture, and François Quentin for watch making – believe that 3D can propel fashion to new heights and are early Ambassadors of the FashionLab. The work being done with those designers is the public face of FashionLab’s activity.

FashionLab is also working with large fashion and luxury companies on those same incubation projects but in a non public way.

These partners (designers and large fashion and luxury companies) are working closely and are sharing ideas with Dassault Systèmes engineers through FashionLab that will forge new and innovative solutions for high-end fashion design.

FashionLab is also partnering with key actors from the fashion industry such as design schools and technology companies like Alioscopy, Nvidia, Wacom, Dell, etc.

 

What are FashionLab on-going projects?

FashionLab is working on 3 incubation projects:

1. Trends Gathering

The first incubation project is about Trends gathering: this project consists of gathering and managing information regarding trends and future consumer needs before designing and launching a new brand, season or a new collection.  With the growing volume of unstructured information coming from the web, mobile devices and social networks nowadays, processing and making sense of all such content provides the foundations on which the ideation process can then take place. This feature will help a designer get proper context and serve as an interactive platform to get insight from consumers in real time through mobile applications, thereby allowing the mood board process to be shared, commented and built on the fly by all involved contributors.

2. Luxe Store Experience

The second is the Luxe Store Experience: FashionLab is working on an application that will cover the end-to-end experience of store creation, from 3D store representation to visualizing products in context, consumer store visit simulation and implementation strategy.

3. 3D holistic design solution for fashion

The third project is the 3D holistic design solution for fashion. This incubation project will help designers to build a complete offer using 3D technology  at the very offset of the design process. This feature will be a revolution in fashion creation and mind opener for the designer community and for consumers to live new experiences.

 

When will the future solutions be ready?

FashionLab’s vocation is to create prototypes and constantly research to find new solutions.

FashionLab is making technology meet designer expectations with a user friendly interface. Technology is at its best when it is invisible, that is exactly what FashionLab aims to achieve.

 

Does FashionLab target consumers?

FashionLab is aimed at designers and fashion companies to improve their design creation process with Dassault Systèmes technology. Introducing 3D functionalities inside their know-how is the challenging mission of FashionLab.

At the same time, FashionLab wishes to open up and experiment what will be the next experiences for consumers. A simple example could be using 3D and virtual reality to make our own shopping experience directly from home. Many experiences could be created using 3D and open a lot of new possibilities.

 

Why is FashionLab working with designers?

FashionLab allows fashion designers and engineers from Dassault Systèmes to come together and create the next generation of solutions and 3DEXPERIENCE through collaboration and simulation.

FashionLab is working with designers for designers to develop the right solutions in their industry. Any solution should be easy to understand and almost intuitive for the designers. All those projects created by FashionLab could not be carried out without the support of the designers’ community.

 

Which companies are testing the future offers?

FashionLab’s incubation activity is an ongoing process that started 2 years ago. The prototypes are currently tested by the Ambassadors.  FashionLab builds innovation thanks to the creativity of leading fashion designers in a public way.

FashionLab is also working with large fashion and luxury companies in a non public way.

These partners (both the designers and luxury companies) are working closely and are sharing ideas with Dassault Systèmes engineers through FashionLab that will forge new and innovative solutions for high-end fashion design.

FashionLab has already made some great advances: designing collections in 3D for several garments, jewelry and embroideries, building a new library of fabrics and materials, and creating applications for 3D design and simulation.

More recently, FashionLab launched a Virtual Showroom with fashion designer Julien Fournié, as part of the store incubation project. Based on some existing and commercialized Dassault Systèmes’ technology, this project remains a prototype only made for the purpose of Julien Fournié’s Premier Showroom.

Also, Dassault Systèmes has a complete offer dedicated to fashion customers, part of the Consumer Goods and Retail Industry. Fashion customers like Under Armour are using those technologies.

More about this: http://www.3ds.com/solutions/consumer-goods-retail/overview

 

Why 3D and virtual worlds are great answers for the future of fashion?

3D, virtual universe and on-line tools will help in different areas:

a)     Trends gathering before the launch of a new collection:

  • analyze the consumer demand
  • understand more precisely the market, the trends and the voice of consumers
  • imagine everywhere, anytime and collect all emotions to contribute to the design of the new season
  • share the collective digital result obtained from multiple sources of inspiration.

b)     Store:

  • allow designers to imagine and realize their store
  • Allow companies to offer digital products to the consumers in a way that brings the experience closer to what they get in a physical store.

c)     3D design:

  • create 3D artistic and realistic fashion assets
  • design virtual prototypes of new collection
  • have a real view on the raw materials involved in the creation of the collection
  • have information about the price of each component of the collection and therefore the final garment

 

Where to find more information about FashionLab?

Visiting FashionLab website:

www.3ds.com/fashionlab where you can find information about the FashionLab activity with Ambassadors, such as articles, images and videos, but also a blog where we publish any innovative fashion international projects that we find interesting.

FashionLab also provides with news and updates on Facebook and Twitter.

To contact us: FashionLab.contact@3ds.com

 

 

This post is also available in: French