Enter the “Ray of Life” Experience

FashionLab by Dassault Systèmes and the designer JAY AHR are collaborating on a new project, using 3D and virtual worlds to present an innovative life experience. From June 15th and during one week, visitors will have the chance to enter in the intriguing starship landed on Piazza Stozzi in Firenze Italy to try the “Ray of Life” Experience. The event, takes part of the “Firenze4Ever”organized by Luisaviaroma (June 15 to 18) and will go on for Pitti Uomo (June 19 to 22).

“Ray of Life” is an Immersive Experience which will enable the visitors to live the outlook of an holographic woman in a special travel around the world.

Giant screens, dreamlike picture and bewitching music will have the special assignment to be a change of scene and fill visitors with wonder. The members of audience will virtually travel in an immersive experience, and will be able to live the outlook of a woman (played by the top model Carmen Kass) in her travel around the world. 



From June 15th to June 22nd 2012

“Ray of Life” Pod 
Piazza Stozzi 
50123 Firenze, Italy 

June 15th - private sessions
June 16th to 18th – 10am to 1pm and 4pm to 8pm
June 19th to 21st – 10am to 1pm and 4pm to midnight
June 22nd – 10am to 1pm



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